2018-09-04

設計講壇

廣告文案翻譯,精緻美學創意

寶馬汽車6系廣告翻譯

 宝马6

Perfection impresses, opposites fascinate – and,in combination, they produce the special aura of the BMW 6 Series Gran Coupé. It manages to effort lessly combine a sedan and a sports coupé, two automobile concepts that appear to contradict oneanother. Its luxurious side is just as much in evidence as its innovative side, and it demonstrates efficiency and dynamics in equal measure.

一見鐘情,意亂情迷。不費吹灰之力地将轎車和運動跑車這兩個貌似矛盾的汽車概念架構起來,如此,一款前車搭載獨特光環的寶馬6系豪華跑車便落地生根。極盡奢華、富于創新,效率與動力相得益彰。



You can complete short trips in the BMW 6 Series Gran Coupé, of course. However, this will never quite be enough. The reason for this is the perfectly attuned suspension and transmission technology. This ensures that road-holding remains supreme and pleasant at all times − even during fast, sporty driving.You’re guaranteed to feel it: The BMW6 Series Gran Coupé has a genuine driving style all of its own.

駕馭寶馬6系豪華跑車,短途之旅,近在咫尺。但這又算得了什麼?臻于全然調諧的懸挂,完美無懈的傳動技術,賦能愛車随時暢行無阻。令人心馳神往−即便是風馳電掣的加駕乘體驗。你肯定也對:寶馬6系豪華跑車專屬獨具的駕乘風格感同身受。



With the Online Entertainment offer, a flat-rate account lasting one year can be opened with any BMW music partner, for example with Napster, which can be used in six different European countries at no additional cost: Germany,France,the UK,Italy, Spainand the Netherlands.

開通統一年費賬戶,通過接洽諸如Napster之類的任意與寶馬締結有合作關系的音樂夥伴,在線娛樂便觸手可及,更為難得的是您可在諸如:德國、法國、英國、意大利、西班牙和荷蘭的六國中免費地盡情暢享。



Flowing lines dominate the exterior. Selected materials create an exclusive ambience on the inside. The design of the new BMW 6 Series Coupé exudes athleticism and elegance from allangles. Its racy temperamentis activated at the push of the start button and then kept under perfect control by the leather steering wheel. A cultivated sports car. A promise of special driving experiences that’s just waiting to be delivered.

流暢的示廓線,讓人欲罷不能。甄挑遴選的原料,為您營建專屬内飾氛圍。全新寶馬6系豪華跑車,不論出自哪個角度,都無不彌漫着運動氣息和優雅氣質。一鍵啟動,動力十足。真皮方向盤,完美駕控。一款匠心獨具,精心打造的豪華跑車。誠邀體驗。



Dynamic,challenging or elegant – exclusive equipment features are available to under score every facet of the new BMW 6 Series Coupé. In addition, the BMW Individual range offers numerous options to make your new BMW6 Series Coupéeven more exclusive and personal. And Original BMW Accessories allow the vehicleto be adapted perfectly to everyday needs.

一款動力十足、極富挑戰或造型考究的跑車。專屬裝備, 旨為新款寶馬6系豪華跑車量身定制。此外,于個性化定制範疇内,寶馬亦提供了衆多選項,這足以讓您的寶馬6系豪華跑車新座駕更加專屬,卓爾不群。原裝配件,完美駕控體驗,滿足您的一切日常所需。








Kipling背包廣告創意翻譯


Kipling背包



Here we come walking down the street.
我們沿街而行。


We get the funniest looks from everyone we meet.
于衆人而言,我們竟是如此地忍俊不禁。


Hey we’re the monkeys and people saywe monkey around,
嘿!我們就是猴子,人們喋喋不休于我們與猴子的不解之緣,


But we’re too busy singing, dancing,sewing, crafting, and growing,
我們唱歌、跳舞,做手工藝品,忙得不亦樂乎,彼此成長,


Turning frowns upside down,
才下眉頭,卻上心頭,

And letting our own unique style shine through.
我們風格迥異,特立獨行,傾倒衆生。


Our style isn’t a color or a season.
我們另辟蹊徑,不論色彩,亦不論時節。


Our style is a choice.
我們的另類就是一種選擇。


A choice to make waves and noise.
一種興風作浪、聒噪不安的選擇。


A choice to spark happiness wherever we go.
一種于我們所到之處就能噴薄出幸福之感的選擇。


These are our tools and these are our tool bags.
這些不過是我們的工具,而這些則是我們的工具包。


When it comes to the secret to happiness, we’ve let the monkey out of the bag.
當談及幸福的秘籍時,我們隻不過是讓猴子,走出包包,看看外面的世界。


Let’s add color to life, by collaborating with femalemakers, creators, movers and shakers.
讓我們與女性的造物主、締造者以及權勢之流一道攜手,為生命增姿添彩,


Collaboration that breathes life intoour DNA, refreshes and invigorates the monkey logo,
讓我們将生機融入基因,激活、躍動猴子圖标,


And places Kipling at the center of ahappy uprising.
置Kipling于觸發快樂的心髒。


Turning Make Happy into more than a tagline.
找樂子,不再隻是口号,


By offering it as an invitation toget involved.
讓其成為一種邀約,參與其中。


Welcome to the evolution of an icon.
我們對改進圖标的種種努力,授手迎接。


Welcome to the monkey movement.
歡迎猴子心猿意馬。


Kipling. Make Happy.
Kipling,不過是取悅自己。